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Instrument Nº 01 · Free

Cost-per-wear calculator

"Expensive" is the wrong question. What a piece costs per wear over its life is the right one. Enter a price and be honest about the wears.

$1.33Cost per wear
Buy it — that's investment territory.

Gauge benchmarks — what "good" looks like per category

CategoryGood CPWTypical lifespanRule of thumb
Quality white tee< $0.802–3 yrsBuy three, rotate, retire yearly
Raw denim jeans< $1.004–6 yrsThe more you wear, the better they get
Leather boots (welted)< $2.5010+ yrsResoleable = the CPW keeps falling
Unstructured blazer< $4.005–8 yrsFit beats fabric beats brand
Mechanical watch< $1.50DecadesWorn daily, almost anything justifies itself

GUIDANCE VALUES FROM GAUGE EDITORIAL BENCHMARKS.

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